How Do Users Read on the Web?

They don’t! They scan. At most, they’re taking in 20-30% of the words you slaved to create.

No kidding!

The following chart predicts the maximum amount of text users read during an average visit to a web page given different word counts.

percent words read

So how do you make your web pages scannable?

  • Keep it short and simple.
  • Make your major point(s) early.
  • Capture one idea per paragraph.
  • Use bulleted lists.
  • Highlight keywords to draw attention to important concepts.
  • Provide meaningful sub-headings if you need to include a lot of text.