So you’ve seen data on the advantages of blogging. You recognize the potential for increasing traffic to your website and generating more leads. You’ll commit to posting blogs regularly. Way to go! There’s only one little problem: What are you going to write about?
It’s easier than you think to come up with topics to populate your blogging publications plan. Here’s a starter list to trigger brainstorming:
- Answer questions that come up in sales calls, customer service interactions, and/or third party forums
- Respond to common customer complaints
- Provide a perspective on industry trends based on what you’re seeing in the market
- Summarize third party research; add your two cents
- Conduct your own survey and share findings (with charts and commentary) in multiple posts
- Comment on recent news – e.g., changes in regulations, new players, mergers, product announcements, etc.
- Provide check lists, guides, best practices
- Share a recent experience
- Invite colleagues to lend their expertise in complementary products, services
- Identify great resources on the web; share links with your readers
- Write “How To” content; demonstrate your prowess in a video blog
- Offer customer success stories
- Respond to provocative editorials, articles, third party blog posts
- Write a provocative editorial!
- Amplify your recent press release
- Summarize content from articles or white papers that you’ve written; provide links to the source material
- Write a book report; help your readers decide whether or not it’s worthwhile to read it for themselves
- Follow popular industry blogs (or consumer review sites) and read the comments; summarize key themes
- Create Top 10 lists (or Top 7, or Top 12, …)
- Choose a long tail keyword for which you’d like search placement and work it into a blog
Are there other types of posts that you’d add to a publications plan?